iServe buys e-commerce specialist Practicology

iServe buys e-commerce specialist Practicology

iServe, an Amazon seller that acts as the official reseller partner for such brands as Skullcandy, Panasonic and Sylvania, has acquired UK-headquartered e-commerce consultancy Practicology. Terms of the deal were not disclosed.

“Breaking into international markets is among the most difficult things for brands to do,” says iServe CEO David Wright. “Adding Practicology’s industry-leading experts and expertise to our portfolio will further our goal to help e-commerce companies grow and protect their brands online.”

“Having spent time with the iServe team, I am extremely confident in the cultural fit and complementary service offerings of our respective businesses,” comments Practicology’s Founder and Chairman, Martin Newman. “I am excited by the opportunity for our clients to benefit from iServe’s marketplace expertise, and for their partners to further develop their international online propositions.” 

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