Brits are set to spend £316 million this Bonfire Night, up 2% from £310 million in 2017, according to Mintel research.
Somewhat unsurprisingly, fireworks will account for the largest share (50%) of spend, with Brits burning through £155 million worth of bangers, rockets and Catherine Wheels last year. Other major areas include food/drink (valued at £62 million) and sweets/chocolates (valued at £39 million).
“As the smallest of the autumn/winter seasonal events, Bonfire Night presents a growing opportunity for the retail market, and is often overlooked compared to other larger events such as Halloween and back to school,” says Chana Baram, Retail Analyst at Mintel.
“With continued uncertainty surrounding the UK economy, today’s consumers are happier to spend on experiences. Bonfire Night is enjoyed as an event, with many people going to a public Bonfire Night display, and some throwing their own party. There is a definite opportunity for food retailers to combine a Bonfire Night and food event, as, apart from fireworks, food is the main product purchased for the event. ”