Gene works with Harts of Stur on e-commerce overhaul

Gene works with Harts of Stur on e-commerce overhaul

Harts of Stur says that mobile revenue has risen by over a third following the launch of its new e-commerce site.

The cookware and homeware specialist reports a 36% increase over eight weeks compared to the same period last year alongside a 28% rise in transactions via mobile. It has also seen mobile conversion rates rise by almost 4%.

It is working with Gene to rebuild its online experience and is also implementing Apple Pay and Paypal Express. “Our store offers a high level of customer service alongside a vast range of products, and we wanted to translate this shopping experience on our new website,” says Graham Hart, E-commerce Director at Harts of Stur. “We’ve reimagined our online store for today’s customer, offering a clean and inspiring experience followed by a streamlined checkout across all devices.”

HartsofStur.com now features an intelligent search function, while faster site load times allow for a smoother shopping trip. Product recommendations are due to be added.

Sign up for our free retail technology newsletter here.

Trouva brings former Uber and Betfair exec onboard

Trouva brings former Uber and Betfair exec onboard

Retailers must tackle product information problem, inRiver

Retailers must tackle product information problem, inRiver