Gene works with Harts of Stur on e-commerce overhaul

Harts of Stur says that mobile revenue has risen by over a third following the launch of its new e-commerce site.

The cookware and homeware specialist reports a 36% increase over eight weeks compared to the same period last year alongside a 28% rise in transactions via mobile. It has also seen mobile conversion rates rise by almost 4%.

It is working with Gene to rebuild its online experience and is also implementing Apple Pay and Paypal Express. “Our store offers a high level of customer service alongside a vast range of products, and we wanted to translate this shopping experience on our new website,” says Graham Hart, E-commerce Director at Harts of Stur. “We’ve reimagined our online store for today’s customer, offering a clean and inspiring experience followed by a streamlined checkout across all devices.”

HartsofStur.com now features an intelligent search function, while faster site load times allow for a smoother shopping trip. Product recommendations are due to be added.

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