Hollie Phipps exits Ocado Technology to make return to Tesco where she first began career

Hollie Phipps is starting a new position as Operating Model Manager - Automation, Online Fulfilment at Tesco.

She joins from Ocado Technology and her CV also includes stints at Ocado Group and Argos. Phipps also previously worked at Tesco, enjoying a ten year spell at the UK grocery giant, and serving as Future Stores Project Manager.

In a LinkedIn post, she said: "Six weeks into my new role and I can honestly say I’ve never felt more content. I’ve returned to the company where I first began my career, and it feels like coming home, but at the same time stepping into the perfect role for me."

She added: "My journey has been anything but linear. I studied neuroscience at university, while working in retail, before taking on a variety of roles that have led me to where I am today: working in automation for online fulfilment.”

“It’s exciting to see how the skills and experiences I’ve gathered along the way have come together to shape this next chapter. Sometimes your career path loops back to where it all began, but with fresh perspective, new challenges, and renewed energy. I couldn’t be happier to be here."

2025 RTIH INNOVATION AWARDS

Online fulfilment will be a key focus area at the 2025 RTIH Innovation Awards.

The awards. which are now open for entries, celebrate global tech innovation in a fast moving omnichannel world.

Our 2024 hall of fame entrants were revealed during an event which took place at RIBA’s 66 Portland Place HQ in Central London on 21st November, and consisted of a drinks reception, three course meal, and awards ceremony presided over by comedian Lucy Porter.

In his welcome speech, Scott Thompson, Founder and Editor, RTIH, said: “The event is now into its sixth year and what a journey it has been. The awards started life as an online only affair during the Covid outbreak, before launching as a small scale in real life event and growing year on year to the point where we’re now selling out this fine, historic venue.”

He added: “Congratulations to all of our finalists. Many submissions did not make it through to the final stage, and getting to this point is no mean feat. Checkout-free stores, automated supply chains, immersive experiences, on-demand delivery, next generation loyalty offerings, inclusive retail, green technology. We’ve got all the cool stuff covered this evening.”

“But just importantly we’ve got lots of great examples of companies taking innovative tech and making it usable in everyday operations - resulting in more efficiency and profitability in all areas.”

Congratulations to our 2024 winners, and a big thank you to our sponsors, judging panel, the legend that is Lucy Porter, and all those who attended November's gathering. 

For further information on the 2025 RTIH Innovation Awards, please fill in the below form and we will get back to you asap.