Target reimagining bricks and mortar experience

Target reimagining bricks and mortar experience

Target is gearing up for a big year of store remodels, including a major investment in its hometown of the Twin Cities.

It will put $250 million towards overhauling 28 of its Twin Cities stores (about half) this year, on the way to enhancing all area stores over the next few years. It’s part of the retailer’s efforts to reimagine more than 1,000 locations across the US by the end of 2020.

“Our top priority is delivering a shopping experience our guests will love, and we’re excited to make so many of our hometown stores even easier to shop. At the same time, we’re adding new features that put the spotlight on the great assortment our guests can find at Target,” says Mark Schindele, Senior Vice President, Target Properties. “We’re always testing and learning in our stores here in the Twin Cities, so while these remodels will benefit our guests, they’ll also give us the opportunity to keep learning and adjusting.” 

Further details here.

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