New look Walmart.com ready to roll

Walmart is making major changes to its website, ushering in a cleaner and more modern digital shopping experience.

The new look Walmart.com will start rolling out to customers in the beginning of May. “To bring a more human element to the site, we’re featuring relatable photography that showcases real-life moments. Beauty and design extend across all items,” says Marc Lore, President and CEO at Walmart US E-commerce.

“Our goal is to make it compelling for customers to shop for whatever they are looking for – whether diapers, laundry detergent or a new dining room table. We’re also expanding our colour palette and adding fonts to bring more vibrancy and depth to the site.”

Another change includes adding more local and personalised elements. “We’re introducing a new section that showcases top-selling items in a customer’s location (did you know that air mattresses recently trended in Dallas?). This area of the site will also feature a customer’s local store profile, including availability of services such as Online Grocery, order status, and Easy Reorder, which lets customers easily repurchase the items they buy most frequently in stores and online.”

Walmart is also beginning to introduce specialty shopping experiences. “We know customers shop differently depending on what they are purchasing,” says Lore. “Customers shopping for groceries and household essentials want to quickly re-buy what they always purchase, while those looking for a new couch want to be inspired while browsing the different options."

"We’ve already launched a home specialty experience and, over the coming weeks, we will begin to introduce our new destination for fashion, which will feature relevant, bold imagery and seasonal stories. The Lord & Taylor flagship store we announced late last year will be a part of this new fashion destination. We want each category to feel like you are shopping a specialty store and we plan to build out these specialty experiences for other categories starting later this year.”

Further details here.