Givenchy rolls out Swaven e-commerce tech

Givenchy has adopted Swaven’s POP (Point of Purchase) solution to make its fragrances shoppable on the brand’s website. The service is currently available in the UK, US, Canada and France and four other countries will deploy it by the summer.

Following Kenzo’s worldwide deployment, Givenchy is the second brand in the LVMH group to roll-out Swaven’s POP solution. It is now able to redirect its website visitors to purchase options directly from its product pages. In addition to information about each product, a “buy online” button is displayed next to it. Clicking on it triggers a pop-in, presenting a list of resellers who have the chosen item available. Each retailer is displayed alongside its logo, containing a link to its shopping pages.

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