IoT captures hearts and minds of retailers, Detego

Detego has released a report detailing the most popular IoT strategies that retailers are adopting to more accurately monitor the movement of goods and better understand consumer behaviour. 

These include the increasing use of RFID tags fitted on every product or label (particularly in fashion), digital assistants  or chatbots to offer assistance on customers’ smartphones, and staff being armed with wearable technologies for up-to-the-minute information on exact stock requirements and customer preferences.

“In today’s digital age, customers have power over brands. This is a strong reason why retailers should consider bringing IoT into their stores,” says Dr. Michael Goller, CTO at Detego. “IoT technologies will mean shortened waiting times, better consumer engagement, higher sales conversions and more satisfied customers.”

Further details here.

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