Retail technology innovation of the week: Jisp and FMCG brand HELL Energy lay claim to a UK first
Retail Technology Innovation of the Week is a new series brought to you by RTIH and sponsored by 3D Cloud by Marxent, highlighting stand out deployments, launches, and initiatives by retailers and tech suppliers.
Every week, we will showcase forward thinking tech plays that have impressed our Editor and the Retail Technology Innovations Report judging panel, alongside the publication of the 2024 report.
So far, we’ve flagged up sterling work being done by Ocado Retail, Decathlon, Lacoste, Downtown Spirits, TalkShopLive, Huck’s, Rovertown, Wing, Nobody’s Child, IKI, Pixevia, Walmart, A.L.C., Archive, Therabody, Outform, Kingfisher, PMC, Boots UK, Ocula Technologies, Grace O'Malley Irish Whiskey, Metacask, Ikea, Carrefour Belgium, Matalan, and McDonald’s.
And this week we’re focusing on Jisp which has announced a new partnership with FMCG brand HELL Energy.
The tie up brings a direct to store buying and distribution service to retailers, utilising Jisp’s app-based technology, in a move that aims to build closer working relationships with retailers for HELL.
Retailers can order its products through the Jisp app direct from the brand’s Walsall depot, with a delivery area initially covering the East and West Midlands, Derbyshire and west into the Bristol area.
The service will reward retailers with special pricing and loyalty rewards, with promotions from HELL then extending into the shopper app to complete the engagement with the end consumer.
“Jisp is such a forward thinking business, and when the opportunity provided itself to enable HELL to speak directly to a large retailer base, allowing for direct delivery from our Midlands depot, it is something we are really excited about getting started with,” says Andrew Pheasant, Head of Field Sales at HELL Energy.
“We are very impressed with the Jisp platform and how it's versatility can allow us to reach out to retailers and consumers across a variety of options.”
Direct buying and distribution integration with an established targeted marketing platform such as Jisp’s, gives HELL the opportunity to promote deals through digitally delivered assets, driving additional sales.
The link through to Jisp’s shopper facing app promotions means retailers can also expect to see increased sales on promoted lines.
“Our partnership with HELL Energy is a groundbreaking development and demonstrates the different ways brands can connect the dots in the sales and distribution network,” says Ilann Hepworth, Managing Director at Jisp.
“What we’re doing by bringing direct buying integration into the app is providing an additional, cost-efficient channel for brands to reach retailers and shoppers.”
This type of direct to retailer supply with extended customer engagement, incorporating discounts and loyalty rewards through an app-based loyalty platform is pitched as a first for the UK.
While direct buying through the Jisp app is intended to enhance rather than replace existing supply chain routes to market, Jisp claims that it presents the opportunity to disrupt the market by giving brands greater control over how they sell and distribute to retailers.
“We hope that other brands see this channel as a great value add to their sales models and join HELL in enjoying the benefits of direct to store buying through Jisp,” says Hepworth.
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