UK shoppers turning to Jisp augmented reality powered Scan & Save offering amid cost-of-living crisis

In a review of its Scan & Save app’s performance through February, Jisp says it found that the total number of registered users had increased by 8% on the previous month – a rise which, it claims, points to shoppers trying to find new ways to stretch their grocery budgets amid the cost-of-living crisis.

February saw significant increases in the core metrics across the app, with scans, taps and redemptions up 45%, 43% and 42% respectively versus January.

When compared to the same period in 2023 the impact of the cost-of-living crisis is even more pronounced with increases of 150%, 177% and 174% across the same metrics.

With the Scan & Save app, shoppers can make savings on grocery lines in convenience stores. The amount people saved in February was up 38% on the previous month and up 144% on the same period in ’23.

Retailers have also been benefitting from the upturn in users and user interactions. Retail sales for February were up 27% on January ’24 returning over £500k in the month, bringing retail revenue to almost £1 million in the first two months of the year.

Total retail sales reached £3.5 million for 2023, with Jisp confident that 2024 is on track to significantly outperform the previous year’s figures.

“The cost-of-living crisis is unrelenting, and the recent budget announcement has done little to allay the broader concerns of many cash strapped shoppers,” says Ilann Hepworth, Managing Director at Jisp.

“It’s not surprising then that shoppers are seeking value and exploring ways they can save and earn extra cash.”

“Scan & Save has been delivering that value to shoppers far and above what other loyalty and rewards platforms can offer, and shoppers recognition of that value is a driving force behind the phenomenal growth we’re experiencing.”  

“We’re also unique in that over 50% of our brand funding is put back into the supply chain, supporting independent convenience stores, through our margin enhancement model, shoppers, through our loyalty reward payments, and charities, while our brand partners secure a targeted digital marketing package which drives sales and offers the lowest cost per acquisition on the market.”