Walmart announces global launch of Luminate as part of mission to become data analytics and insights leader

In 2021, Walmart established Walmart Data Ventures, a division dedicated to bringing to life new business applications of the US retail giant’s first-party data. The aim here is to enhance the customer experience across the entire value chain through Walmart Luminate, a data analytics product suite.

And it has now announced the international expansion of the Walmart Luminate platform beginning with Walmex in Mexico followed by Walmart Canada later this year.

Mirroring the strategy used in the US, this will be a phased launch, starting with shopper behaviour followed by channel performance and customer perception.

In an online post, Mark Hardy, Head of Walmart Data Ventures, said: “Our mission is to become a global leader in insights and analytics, and this expansion marks a pivotal moment on that journey.”

“This also presents an incredible opportunity for our multi-market suppliers who will now be able to leverage our platform outside the US and make an even greater impact in these markets.”

He added: “Since we launched Walmart Luminate, we’ve successfully aided in optimising retail strategies – from product assortment to product development – levelling the playing field for suppliers of all sizes.”

“Today, 90% of Walmart's largest suppliers have signed up for a Walmart Luminate Charter subscription, and some of our smaller suppliers account for approximately 50% of our total subscriptions.”

“Through our acquisition of Volt Systems in 2022, we’ve been able to extend our value proposition to store operators and primary service providers by providing on-demand visibility to merchandising resources that help ensure our customers can find the right product, in the right place, at the right time.” 

“Walmart Luminate has played an integral role in our strategy,” says Amanda Coussoule, Vice President of Sales for Walmart at Kimberly-Clark.

“It empowers us to tailor our offerings precisely to consumer needs, ensuring unparalleled shopping experiences. Extending this capability to Walmex and Walmart Canada will further enhance our ability to make data driven decisions.”