Holland & Barrett has brought onboard data science company, Starcount, as part of its three-year transformation plan.
Starcount will be generating data led insights, enhancing offer and content personalisation through the Rewards for Life membership programme, which currently has over seven million active members in the UK. Peter Aldis, CEO, Holland & Barrett, says: “I am really excited about the opportunities that lie ahead as we look to enhance and accelerate our customer focused capabilities. Starcount has highlighted significant incremental opportunities for the business from taking a more data and customer driven approach, and we look forward to working together to activate these.”
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Edwina Dunn, CEO, Starcount, adds: “Our expertise is the science of purchase and intent, understanding the drivers behind Holland & Barrett’s customer purchases to help deliver growth and profitability, ensuring an unrivalled customer experience.”
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