MandM Direct taps Dataiku tech to boost data science practice

Online discount retailer MandM Direct has enlisted Dataiku to support its data science practice.

Working with a cloud platform provider, the partnership supports the likes of personalised marketing campaigns, on-site experience and pricing recommendations.

MandM Direct says that the tie up has operationalised 10x more models versus a code only approach.

It has also broken down data siloes despite working with data models at scale and helped democratise data access across the company’s teams.

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“Having a platform like Dataiku allows our data scientists to focus on building cool things, not spending hours and hours on maintenance and making sure things are running,” says Ben Powis, Head of Data Science at MandM Direct.

“With workflows deployed in Dataiku, we save literally days of work every month and we’re running ten times more models in production than we had been previously.”

Its team has also built out a feature library ‘shop window for machine learning projects’ with Dataiku that contains more than 400 features specific to its business.

Florian Douetteau, Dataiku CEO, comments: “This is an exemplary opportunity for us to work with a dynamic, high volume data science team whose work demanded the flexibility of AutoML and visual tools, while still maintaining the ability to work in code to produce models manually.”

“It’s exciting to see how quickly the team has experienced the benefits of the solution: we’re seeing them add business value in a variety of areas, from adtech to customer lifetime value, via new dashboards, detailed analysis, and new machine learning projects deployed in production.”