Starbucks is expanding its Starbucks Delivers pilot to an additional six cities in the US.
The initiative, in partnership with Uber Eats, begins today in San Francisco, to be followed by Boston, Chicago, Los Angeles, New York and Washington, D.C. With an initial test in Miami, the company says that it is on track to bring the service to nearly one-quarter of US company-operated stores.
The expansion coincides with a pilot, due to begin later this month, which will see London chosen as the first European city to trial Starbucks Delivers, again powered by Uber Eats.
“We know we have untapped customer demand for Starbucks Delivers in the US,” says Roz Brewer, Group President and Chief Operating Officer for Starbucks. “We’re building on key learnings from past delivery pilots and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”