Industry West reaps rewards of Nosto AI tech roll-out
US home decor and furnishings retailer, Industry West, reports a 15% increase in average order value and an 8.1% rise in revenue since introducing AI-powered e-commerce technology from Nosto.
This is enabling it to display personalised product recommendations and to automatically customise onsite content to match the needs of individual visitors and visitor segments in real-time. As a result, 25% of online sales now come through Nosto’s personalised content.
“The partnership has been critical to our online success; we see positive results everywhere we implement their solution. Nosto has been an incredible time-saver and has expanded our customisation far beyond basic product recommendations,” says Ian Leslie, CMO at Industry West.
“The platform itself is very user-friendly and provides helpful, granular insights on how the campaigns are performing. In addition, they have dedicated Customer Success Managers to ensure you are getting the most out of the solution. This is only the tip of the iceberg and we are excited to be a part of what comes next.”