ALROSA and Everledger kickstart blockchain diamonds pilot in China

ALROSA and Everledger are introducing a WeChat Mini Programme for blockchain-enabled diamonds to Chinese retailers.

A pilot will showcase diamonds from ALROSA, enabling full traceability from mine to consumer. According to a press release, it will be offered as a white label API for jewellery manufacturers and retailers in China “who wish to offer consumers more innovative and insightful stories about their products and their brand, and so expand their e-commerce proposition”.

Using the WeChat Mini Programme on their smartphone, consumers can check an individual diamond’s full provenance and unique certificate information, purchase the diamond using WeChat Pay, and also attest its ownership through the Everledger blockchain platform.

“This reinforces our pursuit for sustainable mining and transparent supply chain information. Chinese consumers will be certain of the origin of their diamonds. We believe demonstrating full provenance of our diamonds on the most popular social media platform will help us to further strengthen our sales base in China,” says Pavel Vinikhin, Head of Diamonds of ALROSA, the company’s polishing branch.

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