FlowerBx looks to expand across the Atlantic

Online, wholesale, flower-delivery service, FlowerBx, has closed a £4.2 million fundraising round, paving the way for its US launch, scheduled for May.

This follows a raise of £1.5 million of seed equity in 2017, which was used to invest in the venture’s technology infrastructure and expansion into a number of key European regions, including France, Belgium, Ireland, Germany and the Netherlands.

The new round of funding comes from a small group of family offices and angel investors, including Natalie Massenet and Carmen Busquets of Net-a-Porter, Zoopla and LoveFilm founder Alex Chesterman, and entrepreneur Rupert Hambro.

“We’ve utilised our funds over the past four years to create a sound business and brand with operational scalability. We have built an unparalleled technical and supply chain model that provides a profitable route to market. This has fuelled significant consumer sales across all the regions we currently operate in, and is at the very core of the market opportunity which we untapped,” says Whitney Bromberg Hawkings, FlowerBx’s CEO and Co-founder.

“We will be using the new capital to venture into new markets such as the US whilst further expanding throughout Europe. It’s a testimony to the FlowerBx team that our original investors contributed to the new fundraise, as well being able to attract new investors.”