Prada announces Oracle Retail collaboration

Prada announces Oracle Retail collaboration

Prada has rolled out a range of Oracle Retail cloud solutions.

With Merchandise Financial Planning, Assortment, and Item Planning, it says that it will be able to optimise its merchandising process including sales and forecasts, performance analysis, margin, open to buy, inventory management, supply chain, and inventory allocation. 

It has also deployed Oracle Retail Customer Engagement Cloud Service and Xstore Point of Service. These two solutions will provide real-time visibility into all customer-related details across every touchpoint.

“By integrating Oracle’s advanced digital technologies with our operations, we will be able to unlock increasing value within our business and offer further opportunities to our global customer base. Our collaboration with Oracle is part of our wider strategy focused on enhancing our Group with a strong investment in technology to boost operational efficiency and effectiveness,” says Lorenzo Bertelli, Prada Group Head of Marketing and Communication.

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