Friends of Glass brings dolphins to checkout line

Ahead of World Oceans Day on 8th June, Friends of Glass launched eco-friendly pop-up checkouts in selected European supermarkets.

Whenever a glass-packaged item was scanned, shoppers found themselves face-to-face with a pod of dolphins who thanked them for their purchase. Check out their reactions in the video below.

“Conversations about packaging waste flow back to the ocean, the sea, the environment. By 2050, it’s estimated our seas will contain more plastic than fish,” Friends of Glass said in a statement. “With public concern over packaging waste reaching tipping point, it’s time to thank shoppers for choosing glass as a sustainable solution.”

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Glass: it's endlessly recyclable, made from natural ingredients, and makes everything taste better. We can all make more sustainable choices for the sake of our planet, and it starts with everyday behaviors... like choosing glass. This summer, we set up custom checkouts across Europe: our special technology triggered a message of thanks from marine life anytime a shopper purchased a glass packaged item.