Ahead of World Oceans Day on 8th June, Friends of Glass launched eco-friendly pop-up checkouts in selected European supermarkets.
Whenever a glass-packaged item was scanned, shoppers found themselves face-to-face with a pod of dolphins who thanked them for their purchase. Check out their reactions in the video below.
“Conversations about packaging waste flow back to the ocean, the sea, the environment. By 2050, it’s estimated our seas will contain more plastic than fish,” Friends of Glass said in a statement. “With public concern over packaging waste reaching tipping point, it’s time to thank shoppers for choosing glass as a sustainable solution.”