Adyen brings payment offering to Africa
Adyen is expanding its payment network to Africa through a partnership with FinTech firm Cellulant.
The company now has a presence in Nigeria, Kenya, Tanzania, Ghana and Uganda. It says that, by partnering with Cellulant, the processor of over 12% of Africa’s digital payments, it will have access to 40 mobile money operators, over 600 local and international merchants and 120+ banks in Africa. Adyen is eyeing a potential addressable consumer base of over 220 million who use either debit/credit card, mobile money or mobile banking payment options.
Merchants that wish to accept payments in Africa can now access local payment methods via Adyen such as M-Pesa, Airtel Money, Equitel, Tigo Pesa and MTN Mobile Money, as well as several online and mobile banking payment methods. This comes next to the existing gateway capabilities it offers for credit card processing in countries such as South Africa, Nigeria, Morocco and Egypt.
"We are excited to extend our payment capabilities into key African markets. With Adyen, businesses can cater to local expectations and needs, wherever their customers are," says Roelant Prins, CCO at Adyen. “Eliminating boundaries across channels and geographies will help our customers’ businesses to expand by making these markets more accessible.”