Rite Aid first Stateside partner for Amazon Counter

Amazon has announced the US debut of Counter, which enables the e-commerce giant’s customers to pick up orders via a network of partner retailers.

This first launched in the UK with Next and in Italy with Giunti Al Punto Librerie, Fermopoint and SisalPay stores. It has now gone live in more than 100 Rite Aid stores in the US. By the end of the year, the service will be available across 1,500 of the retailer’s locations. Amazon says that it is looking to bring additional partners onboard, including small to midsize businesses and other large chains.

“Amazon is always looking for innovative and convenient ways for customers to ship and receive their orders,” says Patrick Supanc, Worldwide Director at Amazon Hub. “With Counter, we’ve leveraged our growing logistics network and invested in new, easy to use technology to give customers yet another delivery option rooted in flexibility and control. We are excited to partner with national businesses like Rite Aid, and local businesses in the future, to create an outstanding experience for our shared customers.”

“Creating a seamless, convenient customer experience is a key element of our strategy and digital transformation,” says Jocelyn Konrad, Executive Vice President, Pharmacy and Retail Operations at Rite Aid. “Being the first store partner for Counter in the US is a differentiator for Rite Aid and we believe our partnership with Amazon, that includes Locker, creates a stronger in-store experience for existing customers and new customers that come in to pick up their packages.”