Amazon’s Prime Day will set new records this year, bringing in around $6.7 billion, according to ParcelHero.
Amazon is extending it from 36 to 48 hours this year, with the event taking place on 15th and 16th July. “The exact numbers are not always released by Amazon, but our research shows a definite pattern of sales growth that is likely to be boosted by the switch to two days,” says ParcelHero’s Head of Consumer services, David Jinks.
“Our research reveals that, back in 2015, the first Prime day earned the company a Prime cut of around $0.96 billion; in 2016 that rose to $1.52 billion; which soared to $2.41 billion in 2017, and reached around $4.19 billion in 2018. That’s an average yearly rise of 60% in sales on the day; and if the event continues its meteoric growth, we think $6.7 billion is a likely sales figure for the two-day promotion.”
Further info on the event here.