Monetate announces new Chief Product Officer

Personalisation platform provider, Monetate, has brought Jonathan Bartlett onboard as Chief Product Officer.

“Jonathan brings a wealth of innovative product leadership experience and operational discipline to our executive team that will greatly strengthen our ability to develop and rapidly deliver market leading personalisation solutions to our clients,” says Stephen Collins, CEO at Monetate.

“Importantly, he has an uncompromising commitment to exceeding customer expectations for delivering ROI through our solutions. He has a reputation for engaging customers to listen and understand their true needs and then consistently delivering results.”

Bartlett was previously the VP of Product at Contently, where he delivered content marketing technology and services to Fortune 500 global brands. Previously, he was VP of Product at Mimeo, leading the company’s Digital Solutions business.

“Brands need to deliver deeply personal experiences to resonate with each customer, forging lasting relationships and higher lifetime value. This challenge can be difficult for many brands to accomplish alone, as they become more sophisticated with their requirements, and the traditional marketing stack is quickly collapsing as brands search for better capabilities,” he says.

“Monetate’s focus on our customers’ evolving needs informs an offering that delivers immediate and lasting lift. I’ve spent my career working with customers facing challenges like these and am elated to work with Monetate’s stellar team and connect with our customers to bring differentiated personalisation offerings to market.”