Champion boosts European online sales with LiveArea

LiveArea has worked with Champion to expand its online operations within Europe.

The sportswear retailer now has local sites in the UK, France, Germany and Italy as well as transactional sites covering Belgium, Denmark, Ireland, Netherlands, Spain and Sweden.

“With the athleisure trend and consumer interest in fitness and lifestyle on the rise, we have an opportunity to engage with a new generation whilst continuing to service our loyal customers,” says Nicholas Freddi, Senior Manager Sales and Marketing, E-Commerce at Champion EMEA. 

“With excellent experience rolling out international websites for global sportswear and athleisure brands, LiveArea was our choice to scale up and reach these goals. It demonstrated excellent knowhow regarding the development of a customised IBM WebSphere Commerce solution, delivering a site that is scalable and customisable to multiple territories.”

Sign up for our free retail technology newsletter here.