Media and marketing services veteran joins Ecrebo

PoS marketing venture Ecrebo has appointed Will Gardenswartz as Chief Marketing Officer.

Most recently, he headed up strategy for Palomino Media Group, the agency charged with selling the first-party targeted TV ads on Vudu, Walmart’s streaming media service. Prior to that, Gardenswartz served in various marketing and strategy roles at Catalina Marketing as well as in several venture-backed ad-tech and marketing services startups.

David Buckingham, CEO at Ecrebo, comments: “Will’s retail technology experience, and his strong understanding of the challenges and opportunities facing retailers today, will help us continue our journey as we establish ourselves at the forefront of enabling retailers to unlock customer value through real-time understanding and targeted communication.”

“I’m a big believer in point of sale marketing, because I’ve seen how well it works. But, for several years now, I’ve felt PoS marketing could be done in a more modern, retailer-centric way. Ecrebo has done exactly that. They’ve re-imagined and re-engineered PoS marketing for the 21st century,” ” Gardenswartz comments.

“Employing paper and digital receipts, their software-only solution – that works with all legacy PoS systems – delivers mass-personalised promotions more efficiently than any other channel. I look forward to helping Ecrebo spread that message to retailers and their partners.”