Kroger and Ocado head to Dallas for fifth CFC

Kroger and Ocado have announced that Dallas, Texas will play host to their fifth Customer Fulfilment Centre (CFC).

This is an automated warehouse facility with digital and robotic capabilities, also known as a ‘shed’. “We are incredibly excited to construct one of our industry-leading CFCs in Dallas, Texas — one of the largest cities in America — in relationship with Ocado to bring fresh food to our customers faster than ever before," says Robert Clark, Kroger's Senior Vice President of Supply Chain, Manufacturing and Sourcing.

"Through our strategic partnership, we are engineering a model for the region, leveraging advanced robotics technology and creative solutions to redefine the customer experience for our customers in North Texas and across America."

Kroger has committed to building up to 20 CFCs. In June, it broke ground on its first one in Monroe, OH and in July its second in Groveland, FL. The retailer has also announced plans for CFCs in Forest Park, GA and in the mid-Atlantic region. The Dallas facility will measure 350,000 square feet and is expected to create up to 400 new jobs.