Swiftly snags funding and hooks Zion Market as a client

US startup Swiftly has exited stealth mode and announced $15.6 million in seed funding.

The venture launched in early 2018 as PrestoQ. Its mobile app allows users to create shopping lists, scan items as they go, apply digital coupons, schedule home delivery on specified items and check-out using their phone with a store staff member validating purchases. Retailers in turn get insights about shopper behaviour and purchases.

Zion Market, which operates stores in California, Texas and Georgia, has integrated Swiftly's system chain-wide. Moses Hwang, Zion Market’s Chief Operating Officer, says that users who browse products via mobile devices are more likely to purchase items they may not have found while strolling the aisles.

In a press release, Swiftly names two participants in its funding round: Novel Private Equity and Mendacre. Several individual investors also took part.