UK retailers get back to school boost, GlobalData

UK shoppers are set to spend £1.76 billion on back to school items in 2019, with the market forecast to grow by 1.5%. This is only slightly outperforming the annual rise in the number of pupils due to population growth, according to GlobalData.

“As back to school spend shifts earlier in July and August, retailers should encourage impulse purchasing with discounts and offers on smaller items such as accessories and stationery towards the end of the school holidays,” says Emily Salter, Retail Analyst at GlobalData. 

“This will drive additional spending among shoppers who have made their essential back to school purchases earlier in the summer. Additionally, retailers should ensure that promotions and marketing campaigns are timed effectively to successfully compete with other retailers and drive consumer awareness at key times, including Amazon Prime Day.”

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