CHO announces IBM blockchain partnership

CHO is tapping IBM’s blockchain technology to provide traceability for its Terra Delyssa extra virgin olive oil.

This covers eight quality assurance checkpoints, including the orchard where the olives were grown, the mill where they were crushed, and the facilities where the oil was filtered, bottled, distributed etc.

Customers of Terra Delyssa retailers will be able to scan a QR code on each label, allowing them to view a provenance record. CHO, one of the largest producers of olive oil in the southern Mediterranean, has joined IBM Food Trust to make this happen.

Wajih Rekik, CEO at CHO America, says: "With Food Trust, we believe we are among the first olive oil producers to use blockchain to provide our consumers a window into each step that goes into making our olive oil so exceptional."

Raj Rao, General Manager, IBM Food Trust, comments: "In terms of food provenance, olive oil presents a difficult challenge, as the product must work its way from an olive grove to an international base of retailers while retaining its purity and freshness. Thanks to Food Trust, information about the origin and purity of the product can be made available in near real-time for both consumers and CHO's distribution partners.”