LVMH’s Kenzo joins Tmall Luxury Pavilion

Kenzo has launched a flagship store on Alibaba Group’s Tmall Luxury Pavilion.

This marks its first partnership in China with an e-commerce provider. It also makes Kenzo the first LVMH-owned fashion label to open a standalone store on the platform.

Further details here.

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ChinaStaff WriterJanuary 22, 2020LVMH, Kenzo, China, Tmall Luxury Pavilion, Alibaba Group, E-commerce, Online retailComment