LVMH’s Kenzo joins Tmall Luxury Pavilion
Kenzo has launched a flagship store on Alibaba Group’s Tmall Luxury Pavilion.
This marks its first partnership in China with an e-commerce provider. It also makes Kenzo the first LVMH-owned fashion label to open a standalone store on the platform.
Further details here.
Sign up for our free retail technology newsletter here.
Featured
ChinaStaff WriterLVMH, Kenzo, China, Tmall Luxury Pavilion, Alibaba Group, E-commerce, Online retailComment
Continue reading…