Krispy Kreme gears up for Times Square flagship store opening

Krispy Kreme will open its 4,500-square-foot Times Square, New York flagship store in May.

By the end of 2020, it will have seven stores in the city, up from its current lone one in Penn Station, which is being remodelled as part of the expansion. 

Pick up and delivery will be available exclusively through www.krispykreme.com or the retailer’s mobile app (IOS and Android). 

“From the mixing of raw ingredients to the iconic glaze waterfall, the shop will showcase the end‑to‑end doughnut making process, creating a wondrously delightful customer experience that is surpassed only by the first bite of Krispy Kreme’s melt-in-your-mouth Original Glazed Doughnuts just minutes later,” a press release notes. 

“And guests can take that first bite while sitting in the world’s largest Krispy Kreme doughnut box with stadium‑style seating, offering the perfect view of the doughnut theatre across the shop. Guests will also have access to immersive and interactive digital activations and new, exclusive merchandise that celebrates both New York City and Krispy Kreme in a fresh and fun way.”

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