Mattel launches online Fisher-Price Toy Museum

Mattel has opened the Fisher-Price Toy Museum, a virtual offering designed to celebrate the brand’s 90th anniversary.

Hosted on Instagram, this includes a gift shop that offers an assortment of apparel, accessories, housewares and more, featuring imagery from Fisher-Price classic toys.

The Fisher-Price Toy Museum is now open on Instagram! Follow https://t.co/NXlG8UcjbH to scroll through its halls and see all the toys you just saw (and more!) but for a lot longer. #FPToyMuseum pic.twitter.com/oILZsZVvy3

— Fisher-Price® (@FisherPrice) October 15, 2020

“The museum was inspired by the idea that, whether you were born in the 1950s, 1980s or 2000s, everyone has a memory of their favourite childhood toy, and many of those are from Fisher-Price,” says Chuck Scothon, SVP and Global Head of Infant and Preschool, Mattel.

“The intent of this museum is to take visitors back to their unique childhood experiences, and give them the opportunity to relive their youth, even if just for a few moments.”

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