Quotient powers Rite Aid Performance Media offering
US drugstore chain Rite Aid has partnered with Quotient to connect brands and advertisers to its digital customers.
Rite Aid Performance Media will tap Quotient’s digital coupon platform, Retailer iQ, to deliver incremental savings and rewards directly to consumers. Campaigns are set to go live in October.
Brands will have the opportunity to reach customers across Rite Aid owned and operated digital properties, social media platforms, offsite programmatic display, and digital out-of-home channels.
“This partnership enables Rite Aid and its brand partners to connect with our shared consumers via highly curated content, delivered through the right channels of communication at the right moments,” says Erik Keptner, Chief Marketing and Merchandising Officer, Rite Aid.
“We know that our customers are hungry for relevant and personalised content. This partnership with Quotient is a win win win for our customers, our brand partners and Rite Aid.”
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