Helly Hansen deploys Kibo Personalization solution
Helly Hansen has rolled out Kibo Personalization, powered by Monetate and Certona, in the US and Europe.
The Norwegian producer of outdoor and workwear gear sells directly to customers in 19 stores around the world, as well as to an international audience online.
The marketing team at the company’s Norwegian HQ and the US e-commerce team partnered with Kibo to develop new strategies for more dynamic, personalised experiences that their online platform couldn’t provide.
“Kibo has supported our teams across country borders and time zones very effectively,” says Liz Bondelid, E-commerce Manager at Helly Hansen.
“In addition to their powerful personalisation and testing technology, their team has brought us continual innovation, so we always get the newest, freshest things to try on the site. It’s been great to work with them.”
