Forthglade Natural Pet Food launches new e-commerce platform

Forthglade Natural Pet Food has relaunched its website on Shopify. 

“It’s five years to the month since we launched our very first transactional site on WooCommerce,” Gerald Dawson, Finance Director at Forthglade Foods, and member of the 2020 RTIH Innovation Awards judging panel, said in a LinkedIn post.

“Just under three years ago we re-platformed from WooCommerce to SelectCommerce, so this is our third launch. And three is the magic number.”

Our delicious grain-free recipes for #dogs are made right here at our factory in #Devon! 🐶

Watch our video to find out about #Forthglade recipes wholesome ingredients 💚 pic.twitter.com/y53IrkAFtN

— Forthglade (@Forthglade) November 2, 2020

“That first site took one order on its first day (excluding family and friends), followed by an average of four a day in the first week. Our record day this year was 950 orders... we have definitely come a long way,” Dawson added.

“Next year we have a huge and ambitious roadmap to leverage the new platform and that 950 orders will seem like a quiet day. That's the beauty of e-commerce - wherever you are, that's where you grow from, and it is always day one.”

Shopify Plus agency, Statement, was in charge of coding and around a dozen Forthglade staff worked on the project.

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