Dixons Carphone records Sound Asleep single at London store

Dixons Carphone is getting into the music business, with the launch of tunes that help you sleep better.

The retailer teamed up with music producers, Obelisk, and a sleep expert, Hope Bastine, to create the Sound Asleep single.

Three tracks, titled Kitchen, Living Room and Home Office, were recorded in the Currys PC World store in Staples Corner, London, with M&C Saatchi Talk.

“With sleep patterns disrupted by Covid-19, our team worked with an amazing music producer and sleep expert to see whether we could help,” Andy Gamble, Chief Information Officer at Dixons Carphone, said in a LinkedIn post.

“The result - a night of recording technology sounds in one of our stores and the release of our first album. Brilliant work led by Corin Mills (Head of Brand, Comms & Planning at Dixons Carphone).”

The album is now available on Apple Music and Spotify.

Unprecedented demand

Last week, Currys PC World announced it was extending the opening hours of its stores across the UK (except in Wales) as it predicted a surge in demand for consumer tech products ahead of the second nationwide coronavirus lockdown, coming into effect on Thursday.

Most stores were open until 8pm and some larger ones until 10pm. From Thursday, new government rules meant they would only be open for Currys PC World’s contactless Order & Collect offering.

Customers can also use the retailer’s online delivery service or park up at a store and have their tech delivered straight to their car boot without the need to physically interact with Currys PC World colleagues

For those that shop online, a ShopLIve service connects customers to a video chat with one of its tech experts.

Mark Allsop, Chief Operating Officer at Currys PC World, said: “The first lockdown led to unprecedented demand for consumer electronics, including items such as home office equipment, enabling Brits to work effectively and comfortably from home. We are expecting similar demand this time round.”