Klarna preps Consumer Council meet-ups
Buy now, pay later specialist Klarna has announced the launch of its Consumer Council.
The initiative will see the company invite consumers to a meet-up and share their thoughts on different themes related to their experiences using Klarna. These will take place in all its main markets, three times per year.
“It has become increasingly evident over the past few years that the way consumers shop, spend and save is evolving rapidly and that technology has revolutionised how consumers approach their finances,” says Sebastian Siemiatkowski, Co-founder and CEO, Klarna.
“As a digital company it can sometimes be hard to regularly meet consumers face-to-face, especially with rapid expansion into new markets. Consumer Council will play a key role in facilitating that important conversation and ensure that we are even more responsive to consumers’ evolving needs and developing services to solve them.”
The first meet-ups will take place in London on 10th March and Stockholm on 16th March, followed by Manchester, Berlin, and New York during the spring. Each one will have a specific theme tailored to the local market.
All findings and experiences shared will be summarised in a report. Progress on development goals will be made available on local Klarna blogs, where each region will provide regular status updates.
Register your interest for London here and for Stockholm here.