Puma accelerates personalisation strategy with Emarsys

Puma is tapping into Emarsys’s AI powered marketing platform as it looks to unify data from all touchpoints throughout North America and Europe. 

“We want to provide relevant and impactful communications that prompt customer interest, add value and drive real engagement that fosters relationships,” says Rick Almeida, Vice President, E-commerce at Puma North America.

“Emarsys enables us to generate deeper insights into consumer behaviours, using industry-specific analytics and use cases alongside its AI and automation capabilities to drive measurable business results at scale.”

Sara Richter, CMO at Emarsys, adds: “Our partnership will offer customers more consistent, personalised journeys across all of consumers’ touchpoints from one single channel-agonistic platform, empowering Puma’s marketing team to deliver the highly personal experience that customers deserve. The acceleration of its personalisation strategy will be crucial to driving sustainable growth across both online and offline channels.”

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