House of Amber deploys Cegid tech

Danish jewellery retailer House of Amber has implemented Cegid’s Unified Commerce Platform and PoS solution as it looks to achieve more centralised control and better visibility of stock across different international store locations and channels.

The company says that it has since been able to focus more on addressing the needs of certain types of shopper, in particular, international tourist customers, who account for over half of annual sales.

“The product is so unique that a good in-store experience for tourists on a one-off visit is essential,” says Lars Bladt, House of Amber’s CEO. “Often there is a limited time for customers to spend choosing and making a purchase. Systems need to be reliable and slick at all times, and availability of stock maximised so that sales opportunities aren’t missed on the day.”

The Cegid tech was implemented into a pilot store and a series of development sprints were completed after three months to finesse the solution. It was then rolled out to the estate. “It gives us the chance to better manage from the back office, and for a store in one country to request from what they see available in other countries,” says Bladt.

He adds: “Pop-up stores, and any future additions to the existing estate are easy to put live thanks to the simple installation process for the software. The system we chose is easy to learn for colleagues, and simple to set up. It was particularly impressive that it took just two days for the system to go live in the new store in China.”