Movie milestone for Yoti as it goes live at Cineworld Birmingham NEC

Cineworld has chosen its Birmingham NEC multiplex as the first UK cinema to accept Yoti’s proof of age solution.

“Our Yoti age check cards are free for cinemas and easy for cinema staff and teenagers to use. Unlike presenting fake ID, they are hard to spoof. The member of staff picks a Yoti QR card, which have different shapes on the back. The teenager can use the Yoti app to scan the QR code to then show their face, over age and the correct shape for that QR card,” says Robin Tombs, Co-founder and CEO, Yoti.

Yoti is now in 12,000+ convenience stores. “It is great news for teenagers and their parents but really bad news for ID fraudsters. A future where parents no longer worry about their teenagers losing passports or driving licenses whilst out and about is one big step closer,” says Tombs.

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