Jollyes boosts customer engagement and loyalty with new app

itim has launched a new digital loyalty and gift card app. 

The solution is live at UK pet shop chain Jollyes. The retailer’s previous paper-based reward card wasn’t found to be driving spend and had a low activation rate. Consequently, only 17% of Jollyes’ sales transactions could be recognised and tied to customers.  

The new Pet CLUB digital loyalty programme, however, connects its stores, website and app. Jollyes reports a 300% rise in loyalty sales, over 150,000 new sign-ups and 50,000+ app downloads in the first 12 weeks.

“The new loyalty programme is a key milestone for us in becoming a truly customer-centric retailer,” says Warwick Thresher, CFO at Jollyes, which has 68 stores. “We are now able to really understand our customers, reward them for shopping with us  and start offering them additional ways to engage with us digitally that encourage store visits and increased spend.”

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