Rakuten and BP join forces with For Good Causes

Rakuten and BP have joined the For Good Causes charitable giving platform.

This unites brands and retailers with more than 20,000 charities, enabling consumers to donate their loyalty and reward points to causes that are close to their heart.

Also onboard with the initiative is the Koin Rewards app, which features the likes of Neals Yard, Able & Cole, Ecotricity, Elvis & Kresse and 40 other eco-friendly and sustainable merchants.

Louise Jackson, Loyalty Manager at BP, says: “BPme Rewards gives our customers the chance to earn points on fuel and in-store purchases. We are delighted that our customers can now choose to use their rewards to support causes that are close to their hearts and their communities.”

Toby Otsuka, CEO at Rakuten Europe, comments: “In these uncertain times, charities need our support more than ever. By joining forces with For Good Causes, we can encourage our members to stay generous and make a big difference by redeeming their Rakuten Points at Rakuten.co.uk in exchange for a donation to the charities they care about most passionately.”

Lawrence Williams, Chief Technology Officer at For Good Causes, explains that his venture provides donation tokenisation on its AWS cloud-based platform.

“A series of microservices related to issuance, redemption and management of tokens work independently to deliver a scalable service capable of very high transaction rates. Brands can opt to pre-purchase donation tokens from us or utilise our APIs to enable charity selection and donation within their own customer flows,” he says.