Everledger and Shairu & Atit Diamonds announce blockchain jewellery first

Everledger has launched a blockchain powered platform that will help India and US-based Shairu & Atit Diamonds to meet customer demand for environmental footprint information about diamonds.

All stakeholders in the value chain, such as mining companies, diamond manufacturers, brands and retailers, can now select whether they want to offset the diamond footprint directly on the Everledger platform user interface.

This will soon be available not only only for diamonds, but also for gemstones, wine, apparel and other classes of assets. Fred Meyer and Littman Jewelers in the US will be the first retailers to tap into this feature.

Leanne Kemp, CEO at Everledger, comments: “Earth Day is the right day to launch this new solution, as it has the aims of the Paris Agreement and the United Nations’ Sustainable Development Goals at its core.”

“This is the first time consumers will be able to access diamond carbon footprint information on the blockchain, via the Everledger platform. It’s also the first time carbon offsetting will be possible on a blockchain platform for jewellery.”

Atit Mehta, Vice President at Atit Diamond Corporation, says: “We are proud to offer the Rock Solid Diamond Collection, which is ethically and environmentally sourced.”

“Using blockchain technology we are able to trace a diamond’s origin as well as to ensure that it has been cut and polished in a LEED-certified diamond cutting facility. We are committed to producing the smallest environmental impact possible so that we can preserve our quality of life for present and future generations.”