Halfords teams with Astound Commerce for milestone digital project

Halfords has partnered with Astound Commerce for a digital transformation project across its retail and Autocentres businesses.

It was looking to create “highly relevant, data-driven, personalised and frictionless customer journeys across all touchpoints”. With around 20% of total sales now being delivered online, Halfords.com also supports many multi-channel journeys, with around 80% of online orders collected in-store.

However, the IBM WCS legacy platform did not have the functionality necessary to allow for developments and site enhancement in a timely or cost-effective manner. Halfords therefore selected Salesforce Commerce Cloud and teamed with Astound Commerce.

The latter designed and delivered the solution, configuring and integrating Salesforce Commerce Cloud and more than 30 third party integrations, including Datacash, Booking Bug, Amplience and TrustPilot. The Astound team also provided consultancy services advising on best practices.

Emma Mead, Digital Director, Halfords, says: “Our in-house digital team worked closely with Astound during the discovery phase to ensure a clear vision for the digital transformation.”

“Once we completed discovery, we rolled into a build cadence where we got a constant view of progress and valuable consultancy and input to support other elements of the project.”

“This project has been such a one team effort and Astound have been an incredible partner throughout. We are so grateful for the hard work, commitment and tenacity and are very excited to have launched. This project is a huge milestone for Halfords.”