Hotter Shoes boosts online offering during coronavirus outbreak

Wunderman Thompson Commerce has launched a new website for Hotter Shoes, built on HCL WebSphere 9.

Victoria Betts, CCO at Hotter Shoes, says: “Launching the website during the coronavirus lockdown had initially seemed a daunting task, but Wunderman Thompson Commerce, together with our team, worked remotely – and tirelessly – to get the new site off the ground in time for our customers to shop digitally from the safety of their own home.”

“We now have a new and improved e-commerce platform and website that’s already proved valuable, with increased sales and improved search engine rankings in its first week. We can’t wait to see the new site go from strength to strength,” she adds.

Wunderman Thompson Commerce implemented Hotter’s first website on IBM WebSphere Commerce (WCS) back in 2009 and then helped launch a site for its USA market. The latest project aims to support the UK shoe manufacturer’s global commerce offering as it accelerates its expansion into the US and Europe.

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