Google Cloud powers Procter & Gamble personalisation efforts
The Procter & Gamble Company has selected Google Cloud’s data analytics and AI technology to enable more personalised experiences for consumers.
It is migrating its first and third-party consumer data from an on-premise solution to Google’s cloud platform, and integrating them into an enterprise data and analytics data lake architecture, which will then use Google Cloud’s BigQuery for real-time insights.
“Connected devices offer new opportunities to provide actionable insights directly to consumers around their everyday habits,” comments Rob Enslin, President, Google Cloud.
“We’re thrilled to work with P&G to help them use the cloud and our deep portfolio of machine learning and analytics solutions to create more personalised experiences.”
“We’re always looking to ensure a great consumer experience across all our categories, from healthcare to beauty products and much more,” says Vittorio Cretella, CIO, Procter & Gamble.
“As a leader in analytics and AI, Google Cloud is a strategic partner helping us offer our consumers superior products and services that provide value in a secure and transparent way.”
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