Eagle Eye and Ecrebo aid Southeastern Grocers omnichannel efforts

Eagle Eye Solutions and Ecrebo are working with US-based Southeastern Grocers as it looks to become a digitally-enabled, omnichannel retailer.

It selected Eagle Eye in late 2019 to expand its media channels, as well as customer loyalty and CPG promotions. It also chose Ecrebo to enable full control over its paper and digital receipt communications.

"What started as an initial strategy to improve our coupon marketing has evolved into a much larger and comprehensive strategy to become digitally connected with customers, better understand behaviours across different channels, and be able to serve each customer individually with the right offers and content," says Adam Kirk, SVP – Marketing at Southeastern Grocers.

Eagle Eye will provide Southeastern Grocers with a digital marketing and advertising solution to help the grocer reach new customers, interact with shoppers across different channels, and retain and reward customers based on their habits.

Southeastern Grocers will use Eagle Eye's AIR platform as a centralised hub for continuously capturing customer data and consumer interactions, and drive greater marketing efficiencies and return. Eagle Eye will also enable nine media channels that can be monetised.

Thanks to the Ecrebo tie-up, shoppers visiting Southeastern Grocers' stores will receive relevant coupons printed on each receipt at checkout, with variables including brand offers and availability according to location. If the shopper is already known, coupons can also be personalised and delivered to their mobile wallet.

Eagle Eye will roll-out more media channels for Southeastern Grocers starting in July. These include on and off-property paid media, connected-shelf digital coupons and targeted emails, as part of the grocer's broader focus to increase revenues, decrease marketing costs, and incentivise customer loyalty.