Klarnival virtual festival kicks off today

Buy now, pay later big hitter Klarna has announced its first virtual festival.

Klarnival will take place between 20th and 23rd August and will “celebrate the performing arts industry and the UK’s passion for homegrown talent and festivals”.

Klarna is supporting UK charity Help Musicians which works with musicians during times of crisis and at crucial points throughout their careers. The PayTech has invited gigging musicians to take part in the virtual festival.

Broadcast via Instagram and Facebook Live, each one will produce a 20 minute set, for which they are paid and Klarna will make a donation to Help Musicians. Klarnival will also host themed events, competitions and masterclasses across beauty, fashion, outdoors and tech.

This will include festival styling masterclasses with a fashion stylist from New Look, and how to transform your garden into a VIP worthy glamping experience with GoOutdoors and Comet.

AJ Coyne, Head of Consumer Marketing at Klarna, comments: “We are delighted to be working with our merchants and Help Musicians to support the music industry. Music and festivals is a huge passion point for our audience and they’re gutted that IRL festivals are cancelled for the foreseeable.”

“Klarnival has been developed to give back to both the music industry and Klarna consumers, by providing them with a unique experience, packed with exclusive content, including a fantastic line-up of talented artists directly into their homes.”