Dixons Carphone to cut 800 jobs as it pursues omnichannel vision
Dixons Carphone is to cut 800 jobs as it looks to “make store team management structures leaner and create new roles and ways of working to deliver its Vision - We Help Everyone Enjoy Amazing Technology”.
The company, which owns Currys PC World, said that retail managers, assistant managers and team leader roles will be cut, while new sales manager, customer experience and operational excellence manager positions will be created.
Some employees will be moved to its virtual ShopLive personal shopping service. The announcement comes almost four months after the company closed all 531 of its standalone Carphone Warehouse stores, making more than 2,900 people redundant.
Dixons Carphone Chief Operating Officer, Mark Allsop, says: “We remain committed to our stores as part of an omnichannel future, where we offer the best of online and stores to our customers. As part of this we want to empower our store leadership teams, create a flatter management structure and make it easy for our customers to shop with us, however they choose.”
“This proposal will ensure in-store roles are focused on giving a seamless customer experience and exceptional service across all our customer channels, whether online or in-store.”
“Sadly, this proposal means we have now entered into consultation with some of our store colleagues. This was not an easy decision and we’ll do everything possible to look after those colleagues we can’t find new roles for, financially and otherwise,” he concludes.
