Bloom and Wild announces major Series D funding round

Bloom & Wild, a London-based flower and gift delivery startup, has secured £75 million in Series D funding.

The round, which values the business at £500 million, was led by General Catalyst and also included Index Ventures, Novator, Latitude Ventures, D4 Ventures, as well as existing investor Burda Principal Investments.

Bloom & Wild, which was founded in 2013, completed four million deliveries in 2020, more than had been made in all previous years combined, pushing it into profitability for the first time.

It currently delivers to five European countries, including France and Germany, where the company set up its first foreign fulfilment centre last April.

Aron Gelbard, Co-Founder and CEO, Bloom & Wild, says: “With this new backing from General Catalyst and Index we start 2021 with renewed energy to pursue our vision of becoming the world’s leading and most loved flower company.”

Martin Mignot, Partner at Index Ventures, comments: “Bloom & Wild have reinvented every aspect of flower delivery and gifting, challenging the status quo at every stage.”

“Through relentless execution, Aron and his team have created a delightful experience for customers, becoming the fastest growing flower business in Europe. We’re thrilled to partner with them as they scale internationally.”

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